Journaling has been a healing journey for anyone; finding the perfect book to start is harder than you think. What? Where? How?
What do we write?
Where do we start?
And
How can we be consistent with it?
Partnering with Chai Sunrise, a wellness company that aims to help people live a more meaningful life through self-care journals, wellness workshops and a like-minded community.
They believe living with intention is an ongoing practice, not a destination. Inspired by this mantra, They’ve created a range of products to help you on your journey to living both fully and mindfully, including the 3 Questions a Day Journal and Weekly Planner-Journal.
Let’s get to know them a little better:
- What is your why and how did Chai Sunrise find it?
Since 2019, I've been conducting wellness workshops for big companies and startups like Salesforce, Spotify, LinkedIn, and Grab. I noticed they're all looking for ways to unplug and live more mindful lives. This is when I decided to create guided journals to help people breathe new life into their self-care routine.
More than a journal brand, we want to create a safe space where people can exhale and just be.
- What makes Chai Sunrise say yes when launching any product?
Finding product-market fit is extremely important to us.
First, we launched an Instagram page with some mock-up images to run marketing experiments and identify the needs of our products.
We then built a wait list of over 1000+ early adopters to validate our value proposition and messaging.
Once we feel we have a strong product-market fit, we then identify an acquisition channel strategy to ensure we are targeting the right audience.
- What’s Chai Sunrise's favourite design/ product?
We drew inspiration from nature when it comes to designing our products. More than a journal brand, we wanted to create something that would help people stay grounded and we want our products to act as a reminder of how much beauty surrounds us.
For example, one of our weekly planners is called Sandstone. Sandstone is one of the oldest building materials known to man and it reminds us that all great achievements require time.
- What is Chai Sunrise's most used item among the team?
Our weekly planners are very popular with the team.
The planner includes weekly templates that allow you to set priorities, form habits and practice gratitude. Making a habit of checking in, helps us create mental and emotional space for the important things in life.
At the end of every month, we also included monthly templates to help you solidify your self-care routine by taking a mindful moment to pause and reflect. From questions that help you drill down on lessons you’ve learnt, space to celebrate achievements and acknowledge challenges, and room to let your creativity flow.
Shop their Brand here: https://www.spectrumstore.sg/collections/chai-sunrise