The origin story of our brand name dates back to previous generations of the London family who called Wavertree, England, home. Wavertree is a Ward of the City of Liverpool and combined with our family name London is how the brands name came about. A nod to the past with a keen passion to the future.
The tree that is identifiable on every Wavertree & London product is based upon the Ward of Wavertree’s symbol.
Wavertree and London begun trading in 1994 making potpourri and fragrances for a wide range of retailers across Australia. It was later decided to diversify into manufacturing of plant-based soap bars using the traditional French method of triple milling. We later took all our discipline, resources and passion and begun manufacturing soy candles and diffusers, using our signature fragrances. All our products are proudly made in house.